2 Point 3 Media - Home Kits

The kits will provide you, the advertiser with a very direct marketing tool to send your message to a defined target audience and more importantly at the right time. When people move home they are confronted with many new needs, challenges and goals that they may not have faced before. They are looking for many new products and services and the Home kits will provide them with many of the answers they need.

What benefits does the pack offer?

A cost effective and valuable marketing tool, putting your product, brand and service in the right hands, and more importantly, at the right time.
Improved customer recall of your product or brand.
The ability to utilize the pack to obtain new customers who may not have been familiar with your product or brand or have used another in the past.
Word of mouth publicity as customers discuss their interesting and useful gift with family and friends.

Cycle and Quantity

Kits are distributed through Real estate agents nationally to the buyers of homes. Over 4,000 kits are distributed each 6 months. Advertisers receive regular updates as to quantities and areas distributed to assist with monitoring performance.

Presentation

The kits are presented in a 15” plastic toolbox, colour matched to the particular agents corporate colour and labeled with their specific details. The use of the toolbox brands the kit as the ultimate home resource kit with all of the home owners needs contained within the one handy carry case.

Distribution

Through Real Estate agents (Such as Century 21, Ray White, LJ Hooker, Raine & Horne and smaller independants) who have purchased the kits as a gift for their clients. The kits are normally handed over at settlement/final inspection. Agents purchase on a 3-6 week need basis and order a minimum of 18 kits at a time.

Responses mechanisms

Included in the kit is a reply paid response form for recipients to complete and send back. The form includes questions on product samples used within pack, products since purchased or likeliness of future purchase, pre and post brand awareness and general feedback. A prize of 12 months gardening or cleaning service (Value approx. $1,500) is offered to entice high levels of response. All relevant data is forwarded to advertisers.

Exclusivity

Products and offers have exclusivity within the pack relating to their specific or main purpose. As an example there is only one floor cleaner and only one supplier of whitegoods. Advertisers are not be competing within the pack against their competitors who supply a similar service or product.